Feb 18, 2014
01:55 PM
Style & Shopping

Sports Illustrated Swimsuit Designers' Exclusive Lines for Connecticut Boutique

Sports Illustrated Swimsuit Designers' Exclusive Lines for Connecticut Boutique

From the Besita Boutique website, the Peixoto pink Flamingo suit that Kate Upton modeled in Sports Illustrated.

Sports Illustrated’s Swimsuit 2014 is live online, the SI Swimsuit Issue magazine hit the marketplace Tuesday, and the excitement from this sexy annual publishing ritual reaches all the way to Connecticut.

While the 50th anniversary issue celebrates “50 Years of Sexy,” the entrepreneurial folks at the Canton-based Besita Boutique, an online retailer of luxurious swim and resort wear, are celebrating their notable connections to the SI buzz.

Besita offers the designer lines featured online and in the glossy pages of SI—and even features some of the exact swimsuits worn by the models.

But that’s hardly the big-wave of SI-related surf that is buoying Besita today.

Sheralynn Marsh’s venture, which gives “style-conscious women cutting-edge swimwear, a seamless shopping experience and charitable empowerment,” has bragging rights that go way beyond sourcing the right curve-flattering brands.

Take designer Mauricio Esquenazi and his so-hot Peixoto line (see it on model Kate Upton in SI). Esquenazi, whose two-page SI spread is a career-making coup, will be designing an exclusive line for Besita for the 2015 season.

If you can’t wait for that, the Peixoto pink Flamingo suit that Upton modeled is available through Besita right now.

“Mauricio said the experience was ‘surreal’ when we spoke last night for an hour (he had just bribed a clerk at Walgreen's in Miami to give him an issue in advance),” Marsh (right) said in an email Tuesday, elaborating on the phone, “For him this is absolutely huge.”

Born in Colombia and raised abroad, according to the Peixoto website, Esquenazi lives in Miami. “The name Peixoto originates from a play on words between Mauricio's family name, and the Portuguese word peix, meaning ‘fish,’” the site explains, “ … it is a name that evokes elegance and sophistication, combined with the element of water, resulting in striking designs with tremendous sex appeal.”

On the phone Tuesday morning, Marsh could barely contain her excitement, as her staff was out scouring Walmarts and beyond for copies of SI.

And it’s not just Peixoto that gives Besita a significant link to SI’s Swimsuit 2014.

Besita is also in talks about an exclusive line from Toxic Sadie Swimwear, whose pink bikini modeled by  Chrissy Teigen, is featured in a two-page SI spread. (Left, the pink bikini from Toxic Sadie's website.)

“They also want to produce exclusives for us and we agreed that we would meet,” Marsh said, noting that the deal is not yet quite as firmed up as the one with Peixoto.

Besita currently features the Toxic Sadie line, and will have the bikini Teigen modeled available as of Wednesday (Feb. 19).

Beyond scoring Besita-only designs from swimwear companies whose SI exposure will make them two of the hottest brands in the world, Besita also features several of the swimsuits worn by the SI models, or close variations of them.

Among them are the Tori Praver Toledo swimsuit modeled by Cris Urena,  the Trendy Bikini from Agua Bendita and the Beach Bunny bikini worn in an inside spread by one of SI’s cover models, Nina Agdal, which Besita will have in its Beach Bunny line by Wednesday.

Besita doesn’t have the Luli Fama bikini in the print featured by SI, but it does have the style in other colors.

And that’s what Marsh and her staff knew as of midday Tuesday, after scouring the magazine and Swimsuit 2014 online.

“In the swim industry, today is Holy Bible day,” Marsh says. “That’s the power Sports Illustrated has.”

In response, and because of its ties to the SI designers, Besita’s staff will be scrambling to create a pop-up, bricks-and-mortar shop in space the company owns next to LaSalle Market in the Collinsville section of Canton.

“We’re going to open it up, at least [into] the spring,” says Marsh. The shop should debut within a month.

As for the Besita story, Marsh, a single mom with three children, has an MBA in business from Boston College, and worked for institutions like KPMG and Deloitte & Touche as an operations and efficiency consultant who flew around the world.

 At a certain point, she needed a new challenge.

“Everything came together on a business trip to South Beach: Marsh’s coastal New England upbringing, her affinity for Miami and her shrewd business sense all pointed to a hole in the couture swimwear market,” the website says.

“Besita Boutique was born to give style-conscious women cutting-edge swimwear, a seamless shopping experience and charitable empowerment. Through Besita, Marsh has expanded on a scholarship fund to assist young women with college tuition. This is the fund's fourth year, with over $10,000 distributed.”

“Whether it’s offering fresh and sexy swimwear, or supporting someone’s dream to educate themselves, Besita Boutique will be a feel good shopping destination for women across the country – somewhere I’d be proud to have my daughter shop at,” Marsh says online.

“This company is based on a platform of empowering young women,” Marsh elaborates on the phone. “Something’s that’s become very important to me is being a mentor to young women.”

Equally important is this thought from Marsh: “Bathing suits, frankly, are sexy, and I do sexy.”

Watch for another Connecticut Magazine story on Marsh and Besita Boutique.

 

Sports Illustrated Swimsuit Designers' Exclusive Lines for Connecticut Boutique

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