Jun 11, 2012
11:34 AM
Discover Connecticut

Hartford Tough

 
Hartford Tough

Located in an old downtown factory, Hartford Denim was founded by Dave Marcoux, Marshall Deming and Luke Davis, all of whom are in their late 20s and have known one another since attending West Hartford’s Conard High School together.    

“Just two summers ago we were making jeans in Luke’s mother’s garage and now we’re in a 4,000-square-foot space in Hartford,” says Marcoux, noting that each of the trio is involved in everything from actually cutting material and sewing to answering phones and handling customers in the store. Still, he says, “We’re selling jeans as fast as we can make them.”

That may seem surprising considering the price tag, but Marcoux says, “When people come here and see for themselves how we make them, they have no problem spending $250 for a pair.” In addition to using vintage Singer sewing machines—each pair of jeans takes about three hours to complete—there’s little outsourcing, as local items are used when possible, including buttons from the Waterbury Button Co. The denim comes from North Carolina.

“None of us comes from a fashion background, but we enjoy working with our hands and really enjoy working for ourselves,” says Marcoux, who admits that he and his partners have occasionally had to work other jobs to get by. Now that the company is taking off, he says, “It was worth it to do what we love doing.”            

For info, call (860) 880-0495 or visit hartforddenimcompany.com.

Hartford Tough

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