by Valerie Schroth
Jul 5, 2013
07:08 AMTable Hopping
Ice Cream That's Tea-rrific
A little company called TEA·RRIFIC! ICE CREAM® in Norwalk recently swept its category at the 2013 Connecticut Specialty Food Association’s Product Awards Competition.
TEA-RRIFIC was started by former investment banker Mario Laite in 2012. He’d always loved ice cream as a kid, Laite says—“the sweeter, chunkier and gooier the better”—but over time he developed a more discerning palate. “I began searching for more unique and complex flavors, made with the finest ingredients and no unnecessary additives.” Nothing fit the bill so Laite began experimenting on his own. When he tried a batch with all-natural Earl Grey, he knew he had a hit. “I realized I was on to something when people’s eyes lit up,” he says, “so I thought, ‘Why stop there?’”
All four TEA-RRIFIC flavors placed in the CSFA competition, with Chunky London Mist and Masala Chai tied for first place, and Ginger Matcha and London Mist taking second and third place respectively. (A new Chamomile flavor is just out.) They can be purchased at Whole Foods and other specialty stores. For a complete list, go to tearrificicecream.com.