Success Stories: Dr. Perricone
Gwyneth Paltrow swears by them. Oprah named them among her favorite things.
They’re sold in North America, the U.K., Asia and Australia. They’ve been touted as miracle elixirs that truly do stem the tide of aging skin. “They” are the products and supplements developed by Dr. Nicholas Perricone, a board-certified dermatologist in Meriden, whose rapt attention in medical school is, to put it mildly, paying off handsomely.
“I noticed in every rotation that there were links between chronic disease and inflammation,” says Perricone, “and I started to research that connection.”
Years later, in 1997, his findings formed the foundation of Perricone MD, a veritable skincare empire. But Perricone’s theory, based on the holistic view that diet and anti-inflammatory agents can reverse the effects of aging, wasn’t exactly embraced by the pharmaceutical industry. He says that’s because it works. “No one wanted to make something that would eliminate the need for what they call ‘hope in a jar,’” he says. “I decided to manufacture my products myself.”
Perricone MD products that promise to tone, cleanse, moisturize, firm and hydrate aging skin don’t come cheap. His bestselling “Face Finishing Moisturizer” is $69; the “Deep Lines and Creases” value set of three products is $239; and a 90-day supply of Omega-3 supplements is $99. They’re sold online at perriconemd.com, and at Nordstrom and Sephora stores.
But products are only part of the story. Perricone has written several bestsellers (The Wrinkle Cure, The Perricone Prescription, The Perricone Promise and Forever Young) that outline his program for improving overall health. “We are a generation concerned with beauty and longevity,” Perricone says “and I am saying something important—that changing your lifestyle through diet, supplements and products will make you more beautiful, from the inside out.”
Perricone attributes his marketing success to his books and PBS specials. He owes his personal success to persistence. “My goal was to change the cosmetics industry, but I knew it wouldn’t be easy,” he says. “I believe that, like me, everybody has a vision of what they want to do with their life. You will get discouraged, there will be noise and distractions, but you really have to believe in yourself and keep at it.”